Reasons Why Your Search Engine Rankings Change Constantly

  • July 1, 2015
  • SEO
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Search engine rankings keep changing constantly. The rankings may sometimes be too high and sometimes the search engine ranking may become significantly too low that the website owners may start to worry.  Unless there is nothing changing on content on various websites or the number of online users, then we would expect the rankings to be constant. Search engine rankings change every second owing to several factors.

When your ranking on search engine becomes too low, you should be able to examine the causes and act immediately. It is also important to take into consideration what takes up your ranking for improvement.

Is It Your Own Website Going Down?

Is it your website alone? Sometimes, it is not your website alone that is going down on search engines’ ranking. It may be a similar change to everyone else.  It may be a complaint of every website owner. The question is how do you realize it is a common denominator? If the search engine update has rolled out, it can result in a drop in rankings for nearly all the websites. By visiting the SEO forums, you will notice many participants talking about the search engine ranking change. SEO forums are the best place to gauge the changes.

If it is common to everyone, then there will be no need to worry. Soon an update will be carried out and may be your ranking will gain momentum once again.

What Causes The Change?

Search engine optimization (SEO) plays a big role in search engine ranking change. Your SEO techniques should be very effective and produce positive results in spite of what happen in the search engines. This means you must couple your optimization efforts with great marketing efforts. This will help you to achieve, improve and maintain visibility, good and quality traffic and strong branding.

There are four major activities that affect the activities in the search engine. These activities include:

What You Do– If you change the keywords, content, page update or you do not do anything to your website, play an important role in your search engine ranking. Every activity carried out on your website either by you or others affects you ranking.

What Others Do– What other people do on their website may improve or degrade your search engine ranking.  These activities affect your ranking even when you did not do anything to your website.

What Search Engines Do – Search engines are at work every second. Site update for example can improve your ranking when you improve your website’s SEO.

What People Search – Have you ever imagined what if people are not looking for what you offer? This proofs that what people search influence the changes in the search engines.

What You Should Do To Remain On Top Of Search Engine Rank

Looking for ways to improve you ranking? It is the best time you must carry out good research and identify what people are searching for. Any change in technology for example means you must also update your site.

You must find out constantly whether your competitor has revised the services and this will require you to also update your On-Page optimization.

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